Coors Light /// Soundtrack: Journey Through Hip-Hop
Role: Art Direction
In the summer of 2015, Coors Light launched Soundtrack- a national tour through hip-hop's influential sounds. Partnering with local activations, they set across the nation hosting events with some of hip-hops biggest DJs; Ludacris' DJ Imfamous, J-Coles right hand man DJ Dummy, and LA's infamous DJ Mustard. DJ's spun local inspired vibes from ATL to NYC to MIA, and a few cities in between; culminating in the most refreshing event series only Coors Light could provide.