Coors Light /// Soundtrack: Promo
In the summer of 2015, Coors Light launched Soundtrack- a national tour through hip-hop's influential sounds. Partnering with local activations, they set across the nation hosting events with some of hip-hops biggest DJs; Ludacris' DJ Infamous, J-Coles right hand man DJ Dummy, and LA beat-king DJ Mustard. DJ's spun local inspired vibes from ATL to NYC to MIA, and a few cities in between; culminating in the most refreshing event series only Coors Light could provide.
Each city received 3 lead up activations, and 1 finale. To help promote the finale events, the team was tasked with creating web banners, email blast and digital flyers.
Web and HTML5 Banners
CRM EmailDigital FlyerEvent Tickets (Front and Back)