Instant Care /// Branding
Instant Care came to Commonground/MGS to come up with a creative solution for their branding needs. A healthcare company in a niche position, Instant Care was having trouble standing out in a sea of health and medical care providers.
I deicided to avoid traditional medical colors of blues and greens, and looked to a pallete that would resonate with the consumer. Most people seeking medical attention are plagued by nerves and uncertainty; they are looking for a guiding light in the time of the unknown. Instant Care is that guiding light, providing the tools and neccessary steps to get their patients back on their feet after tragedy strikes.
Role// Art Direction & Design
The color pallete reflects a calm and inviting feeling. Gradually ascending blocks represents the growth one goes through when working with IC, as well as the tools provided by Instant Care.